Finding a cruelty-free and vegan toothpaste that works for me has been quite a long and difficult journey. I have very sensitive gums and teeth, I can't have any toothpaste with whitener in or anything remotely strong. I was very impressed with Superdrug's own brand range of toothpastes, these are not only cruelty-free but they are suitable for vegans too. They do a sensitive toothpaste in this range which was my staple for a while. I then went on to try Weleda Plant Gel toothpaste, LUSH Toothy Tab's and finally came across a favourite - Aloe Dent. However, one thing that always bugs me about toothpaste is the packaging. Things haven't seemed to have evolved to be more eco friendly in that respect, even though some tubes are made from recyclable material I imagine only a very small percentage of people actually recycle it - have you ever tried to rinse out a toothpaste tube?! A brand of dental care came to my attention on Twitter, it was Truthpaste. It sounds like some potion to get people to reveal their darkest secrets but no - just toothpaste! Heading to their website there were a few things that caught my eye, in big, proud letters they state these words on the home page - 

'Natural Mineral Toothpaste, Vegan, Cruelty-Free, Plastic Free Packaging'

They certainly caught my attention, I got in touch and they sent me a sample of their Truthpaste* to try. What exactly is Truthpaste? Well it's pretty much what it says on the jar. This paste has a clay like look, texture and colour. In all honesty I had no clue what to expect from this and how it would work, initially looking at it it resembles something you would put in between the tiles in your bathroom. Now - stay with me, this product may not look like the standard toothpaste we all may be used to but this stuff has some pretty impressive points. This product is free from Fluoride, Glycerine, SLS/SLES and Palm Oil, it is also free from colourants, artificial ingredients and there are no foaming or bleaching agents in this product. This Truthpaste is Peppermint & Wintergreen flavoured, you can see the full list of natural ingredients here. To top all this off this paste's packaging is a jar which can be reused or recycled - they've thought about everything! 

Being wary about this product, just because I haven't ever used something like this I decided to only use a bit at first. It's advised you use a dry toothbrush to get the paste out of the jar. I then put a small amount of water on the brush and jumped straight in their. It was bizarre to say the least, I was rubbing a clay paste on my teeth! The taste was very menthol and medicinal, I was determined to plough through. As stated, there is no foaming agents in this paste so that was a bit unusual not to see but the paste spread well. It took a few moments to get used to it but once I finished my teeth felt great! My teeth felt like they had a really good and thorough clean, I was also extremely happy that I didn't have a bad reaction to the product. 

This is definitely one of the strangest products I've used but equally, it's one that has pleasantly surprised me the most. I was so hoping I was going to like this because of all it's good points and I'm thrilled to say I do! I now alternate this with my Aloe Dent and they're both working great. It does, as I say take a bit of getting used to but it is worth it. For a toothpaste with all these good credentials AND all natural ingredients its definitely worth the time to get used to it. This Truthpaste is also an incredibly reasonable product, you can get a 40g jar for £2.50 or a 110g jar for £6. As I mentioned you don't need to overload the product so a little goes a long way. Truthpaste is definitely worth every penny, not only am I safe in the knowledge I am using a completely natural product but I am also assured this is a completely cruelty-free product in every sense of the word. 

Interested in this fantastically eco friendly, cruelty-free and vegan product? Why not give it a try! You can order Truthpaste online here, you can also find Truthpaste on Twitter, Facebook and Instagram too if you wanted to connect and learn more about the brand. 




*PR sample, please see my disclaimer here